Rilakkuma

Rilakkuma, the beloved Japanese character created by San-X, is a cute and laid-back brown bear known for its relaxed and carefree personality. First introduced in 2003, Rilakkuma's name combines the Japanese words relax and kuma (bear), perfectly capturing its love for lounging, eating delicious snacks, and taking it easy. Often seen alongside its friends Korilakkuma, a mischievous white bear cub, and Kiiroitori, a responsible yellow bird, Rilakkuma has become a global icon in kawaii culture. From plush toys and stationery to animated series and themed cafés, Rilakkuma's charm continues to bring joy and relaxation to fans of all ages.